Building audiences and revenue at scale

Senior digital marketing executive with 20+ years building high-performing teams and driving measurable business outcomes across organic, paid, and social channels — from startups to enterprise platforms serving millions.

20+

Years Experience

Team Members Led

$20M

Managed Annually

About

Building the future of search discovery

I specialize in transforming digital channels into powerful growth engines — whether that's organic search, paid acquisition, or social audiences built from scratch. From enterprise directories serving millions of users to SaaS platforms empowering small businesses, I've led strategies that consistently deliver year-over-year traffic and revenue growth.

Currently, I'm pioneering AI-driven search optimization strategies—preparing organizations for the evolution from traditional SEO to AEO/GEO as search becomes increasingly powered by large language models and AI experiences.

My approach combines deep technical expertise with strategic leadership. I've built teams of up to 24, managed $20M in agency spend, and exited two ventures — bringing both operator rigor and entrepreneurial instinct to everything I do.

Core Expertise

Technical SEO
AEO/GEO Strategy
Team Leadership
Conversion Optimization
Content Strategy
Analytics & Attribution
Algorithm Recovery
Enterprise Scale

Experience

A track record of driving growth and leading teams

8 yrs

Thryv, Inc.

Sr. Product Manager

SEO & Growth for Consumer Sites & SaaS

Leading organic discovery strategy across flagship directories (YellowPages, SuperPages) and SaaS tools. Built and mentored a team of 19 specialists while spearheading the company's entry into AI-driven search optimization.

50% Time-on-Site Improvement AEO/GEO Strategy Team of 19 C-Suite Reporting

8 yrs

Evolutionary Business Arts

Founder & Principal

Digital Marketing Agency

Founded and scaled an SEO agency delivering organic growth strategies across SaaS, e-commerce, healthcare, and entertainment. Achieved 90%+ client retention through consistent results and strategic guidance through major algorithm updates.

90%+ Retention Multi-Industry Penalty Recovery Algorithm Testing

5 yrs

Submit Express

VP of Operations

Operations & SEO Leadership

Led a cross-functional team of 20 delivering SEO campaigns for 600+ clients generating $6M annual revenue. Built systems, processes, and culture that improved efficiency, retention, and client satisfaction.

$6M Revenue 600+ Clients Team of 20 Process Innovation

Ventures

Audiences I've built and exited

Sarcasm Society

Built a digital media brand to 2M+ Facebook followers and 30K monthly site visitors through organic content and paid social. Successfully sold in 2016.

Acquired

sciencecast.org

Advised AI-powered research platform on growth strategy. Grew user base to 40K PhD students and researchers through SEO and publisher partnerships including arXiv.

Advisory

Side Projects