Building organic growth at enterprise scale
Enterprise SEO and AI search (AEO/GEO) leader with 23+ years building high-performing teams and driving measurable traffic and revenue — from founder-built ventures to directory platforms serving millions of monthly users.
Building the future of search discovery
I specialize in transforming organic search into a durable growth engine. From enterprise directories serving millions of users to SaaS platforms empowering small businesses, I've led strategies that consistently deliver year-over-year traffic and revenue growth — including zero-loss platform migrations and global multi-site consolidations spanning the US, Australia, and New Zealand.
Currently, I'm pioneering AI-driven search optimization strategies — preparing organizations for the evolution from traditional SEO to AEO/GEO as discovery becomes increasingly powered by large language models and AI experiences.
My approach combines deep technical expertise with strategic leadership. I've built teams of up to 20, managed $20M in annual agency spend, founded and exited a digital agency via portfolio acquisition, and built and sold a media property with 2M+ followers — bringing both operator rigor and entrepreneurial instinct to everything I do.
Core Expertise
- Technical SEO
- AEO/GEO Strategy
- Team Leadership
- Programmatic SEO
- Content Strategy
- Analytics & Attribution
- Algorithm Recovery
- Enterprise Scale
A track record of driving growth and leading teams
SEO & AI Search for Consumer Sites & SaaS
Product owner for Thryv's flagship SEO offering and organic discovery lead across the company's directory properties (YellowPages, SuperPages, DexKnows). Promoted from Senior SEO Analyst to Senior Product Manager; leading a team of 19 specialists, directing global platform consolidation across US, Australian, and New Zealand directories, advising the in-housing of agency-delivered services, and spearheading the company's AEO/GEO strategy — including a zero-loss migration of yellowpages.com to a single responsive property.
Digital Marketing Agency
Founded and scaled an SEO agency delivering organic growth strategies across SaaS, e-commerce, healthcare, and entertainment. Achieved 90%+ client retention through consistent results and strategic guidance through major algorithm updates.
Operations & SEO Leadership
Led a cross-functional team of 20 and the SEO service organization delivering campaigns for 600+ concurrent clients, generating $6M+ in annual revenue. Built systems, processes, and culture that improved efficiency, retention, and client satisfaction.
Ventures built, sold, and advised
Built a digital media brand to 2M+ Facebook followers and 30K monthly site visitors through organic content and paid social. Successfully sold in 2016.
AcquiredAdvised AI-powered research platform on growth strategy. Grew user base to 40K PhD students and researchers through SEO and publisher partnerships including arXiv.
AdvisoryPerspectives on where search is going
The acronyms are new, but the discipline isn't — why the fundamentals that win in organic search are the same ones that earn citations in AI answers, and how businesses should adapt as discovery shifts toward LLM-powered experiences.
Thryv BlogA critical look at the hype: AI search tools surface content differently, but the optimization work isn't new — and businesses being sold "GEO strategies" deserve to know what they're actually buying.
Essay · vacheh.comHow confidence became more valuable than accuracy — a structural look at why the attention economy rewards certainty over correctness, and what that means for expertise, trust, and the content AI systems learn from.
Essay · vacheh.comTools and platforms I've built
A link in bio service helping you manage your social media profiles all in one place.
Link in BioLong-running logical fallacies reference, relaunched as an LLM-supported micro-SaaS offering fallacy detection and writing tools. 500+ verified registered users.
AI Micro-SaaSLLM-powered trademark tracking, status and infringement monitoring for entrepreneurs and legal professionals — automated detection built on Claude.
AI SaaSLocal business directory connecting shooters with ranges nationwide. Built for authority in an underserved niche.
Local DirectoryTechnical expertise & tools
SEO & Analytics
- SEMrush & Ahrefs
- Google Search Console
- Google Analytics (GA4)
- Adobe Analytics
- Screaming Frog
- Core Web Vitals
AI & Emerging Search
- AEO/GEO Optimization
- LLM Content Strategy
- Entity-Based SEO
- Prompt Engineering
- Programmatic SEO
- Schema Markup
Paid & Social
- Google Ads
- Facebook Ads Manager
- SEM Strategy
- Paid Social
- Audience Development
- Campaign Optimization
Technical
- HTML/CSS/JavaScript
- PHP & SQL
- WordPress & Shopify
- Agile/Scrum
- JIRA & Confluence
- Cross-functional Leadership